It used to take companies weeks to brainstorm, write specs, publish RFPs, and get started on projects. With a design sprint, it’s possible to accomplish all that —plus sketching, prototyping, and validating big ideas— in just 5 days.
Sound too good to be true? We hosted a DesignTalk with Jay Melone of New Haircut to learn how exactly to run your own design sprint. Follow Jay’s advice and by the end of your sprint, you’ll have live, targeted customer validation so you know exactly what to prioritize in your product roadmap.
Design sprint 101
First things first: What is a design sprint? Jay describes it as a 5-day design framework for validating ideas and solving big challenges. Design sprints are prescriptive. The process includes a set of timeboxed exercises that are completed in a specific order.
Jay noted that the 5 days don’t necessarily have to be Monday through Friday, but it does have to be consecutive days. So, if you have team buy-in, go ahead and work those weekends.
There are 3 conditions that are clear indicators that a design sprint can help your team:
1. When you’re trying to move fast
2. When big challenges need solving
3. When you’re stuck
Sprints can help teams validate a variety of new things—including features, complete solutions, and markets.
“Design sprints are all about collaboration.”
Assemble the dream team
Jay recommends having 6 different people in the sprint, outlined below. The range can run from 3 to a maximum of 7. Since a design sprint is about collaboration, you can’t run one by yourself. Oh, and the room should be device-free to limit distractions.
- The decider: Ultimately decides which idea is worth pursuing
- The facilitator: Makes sure everyone follows the process
The appropriate experts, who bring in things to consider from their field
- The marketing expert
- The financial expert
- The tech expert
- The design expert
Now that you know what a design sprint is —and you know who to bring to the table— it’s time to walk through a sprint. Good luck!